Pay Per Click Management
Pay per click (PPC) marketing for law firms can be very important and cost efficient way to reach potential clients. However, if you are not versed on the ins and outs of pay per click and constantly monitor your campaign it can be very costly and may not get you the results you need.
We have numerous years of experience in creating and managing attorney PPC marketing accounts. We understand that it is important to reach the customer as they are close to making the decision to hire a lawyer and the campaigns we run target these highly motivated potential clients.
Our PPC management can increase your overall website traffic, decrease your cost per conversion all while increasing the quality of your leads by obtaining the best potential clients. We also aggressively monitor your account for any click fraud to lower your overall PPC cost.
Advertising Platforms
Google has the largest PPC platform (Adwords) in the world. Most people search on Google to find lawyers and if you are on the top of google adwords your potential client will go to your website first before your competitors. Google Adwords is the PPC advertising engine has the major potential to the most relevant leads and clients quickly with a push of a button. Having a presence on Google pay per click platform is important in today’s local & national law firms.
Microsoft adCenter, became the second largest ppc platform after their merger with Yahoo in 2010. Bing & Yahoo PPC are controlled through adCenter. We are experienced in managing your campaigns through the platform as well as geo-targeting your law area keywords only to be shown for people in your service area. Since the merger, Microsoft Advertising has become a great force in the industry while remaining a cheaper per click advertiser compare to Google’s cost per click. It is a great opportunity to obtain targeted visitors to your website at an affordable price.
Facebook has become one of the fastest growing pay per click platforms of today as the largest social network in the world with over 850 million users. We offer Facebook advertising in a most effective manner to target potential customers. Facebook advertising can be effective in targeting potential clients looking for attorneys in specific law areas that will facilitate communication with users friends on Facebook at an affordable price.